Led marketing and sales for Social TV apps, enabling broadcasters and producers to increase audience engagement for TV shows on tablets, smartphones, the web and Connected TVs. Managed the commercialization of over 35 video apps for the iPhone and the iPad.
Led the marketing and community management for a micro-blogging network with over 2 million users on Facebook, MySpace, and Friendster; Drove community growth through PPC advertising, SEM and viral strategies.
Spearheaded the launch of an online marketplace for intellectual property. Oversaw corporate branding, managed public relations, and secured licensing agreements with Fortune 500 companies to list patents for sale on the marketplace.
Select Clients: * Canadian Department of Foreign Affairs & International Trade. San Francisco, CA * Stanford Research Institute. Menlo Park, CA * Shaw Fund. San Francisco, CA * MakeMusic. Minneapolis, MN. * Greenlining Institute. Berkeley, CA * Cisco Systems. Santa Clara, CA
Founding team member of enterprise elearning company serving the Japanese market. Helped close a $2 million Series A round of funding from a Tokyo-based Trading House, which soon after bought the business. Directed product marketing, communications and business development.
Directed the business operations of the award winning national consumer magazine covering the environment, science and sustainable living.
Lead the production of video and social TV apps for the US and Canadian entertainment markets. The apps play on tablets, phones, Smart TVs and computers. Positioned over 60 mobile video apps for sale in the Apple and other mobile app stores. Developed product plans for cutting-edge Social TV and second screen technologies, which were respectively awarded financing from the Canada Media Fund, the country's funding agency for the film and television industries.
Advise the Government of Alberta on policy and strategic priorities for the film and television industries in the province.
Canada's national voice for the Interactive Media industry representing seven New Media trade associations across the country.
Lead government relations for a professional association advocating the interests of digital media companies and professionals in Alberta.
Certificate: Stanford Professional Publishing Course
Certificate: Publishing on the Web
Certificate: Building a Business Case
BA
Concentration: Philosophy & Politicial Science
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